NewsApril 1, 2024 12:28 PM ET2,492 views

Rocklahoma has been acquired by Danny Wimmer Presents

rocklahoma joins dwp

Danny Wimmer Presents (DWP) is expanding its already impressive music festival roster with the acquisition of two iconic festivals: Rocklahoma and Born & Raised. Held at the Rockin Red Dirt Ranch in Pryor, Oklahoma, both festivals have earned acclaim for offering premier summer music festival experiences.

Rocklahoma, established in 2007, has evolved into a cornerstone of the rock music festival circuit, drawing fans worldwide to its unparalleled rock and roll extravaganza. Meanwhile, Born & Raised, which debuted in 2021, has swiftly made its mark by blending Texas and red dirt country, outlaw, and Americana genres, spotlighting honest songwriters with poignant lyrics.

These festivals are not just renowned for their stellar musical lineups but also for fostering a sense of community and camaraderie among attendees. With multiple stages, camping facilities accommodating over 20,000 people, and additional fan experiences, both Rocklahoma and Born & Raised offer much more than just music; they provide a sanctuary for fans to come together, escape the mundane, and immerse themselves in the spirit of music amidst the picturesque landscapes of Pryor, Oklahoma.

Danny Hayes CEO of WMP shared the following:

We are thrilled to welcome Rocklahoma and Born & Raised into the DWP family. These festivals have established themselves as premier music festival destinations, and we are committed to elevating their experiences even further. Acquiring them cements DWP as the premiere producer of festivals in the United States. Having Welcome To Rockville, Sonic Temple, Inkcarceration, Louder Than Life, Aftershock and now Rocklahoma reinforces DWP as the definitive leader in rock. Additionally, as DWP continues to grow and expand, Born & Raised fits great into our portfolio by complimenting both Bourbon & Beyond and GoldenSky music festivals.


Dave Giencke, founder, VP, and general manager of Pryor Creek Music Festivals added:

This marks a significant milestone for Rocklahoma and Born & Raised. With DWP's esteemed reputation for curating exceptional music festivals, we are optimistic about the bright future ahead. Though the decision wasn't made lightly, we believe DWP shares our aspirations for both Rocklahoma and Born & Raised. My wife Sharon and I are committed to remaining actively involved, ensuring our vision and aspirations continue to thrive for years to come. We extend our gratitude to all who have contributed to the success of these events thus far and eagerly anticipate witnessing how DWP will enhance these festivals while honoring their original essence.


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