NewsMarch 13, 2024 2:43 PM ET1,469 views

Live Nation proclaims extension of 'On The Road Again' program through 2024

Willie Nelson Live Nation

Live Nation has declared that their 'On The Road Again' initiative will persist throughout 2024. Last year marked the debut of the program, in which Live Nation waived merch cuts at club-sized venues they own and provided headliners and support acts playing at those venues with $1,500 in gas/travel stipends. 

At the time, no end date for the program was announced, with many detractors doubting its longevity. Today, Live Nation announced the extension of the program until the end of 2024. After that, we'll have to wait and see.

Live Nation explained:

The On the Road Again program will continue rolling out extra support to every artist playing shows at Live Nation's clubs through 2024. Launched last fall with the legendary Willie Nelson, On the Road Again helps developing artists on tour and recognizes crews working tirelessly behind the scenes.

For every show played in an On The Road Again venue, each headliner and support act receives $1,500 in gas and travel cash on top of nightly performance compensation. Additionally, artists keep 100% of merch profits as On the Road Again clubs do not charge merchandise selling fees.

"Our goal was to make touring a little easier and we've accomplished that night after night for over 4,000 artists, with more on the way," said Willie Nelson.

On The Road Again has distributed tens of millions of dollars to over 4,000 artists and counting, with no set end date for the program. The program also distributed special bonuses and elevated club staff to a $20 minimum wage to recognize those working to support developing artists behind the scenes.

"We're proud to keep On The Road Again rolling strong. Supporting club artists strengthens the future of music," said Michael Rapino, President and CEO, Live Nation Entertainment.

Live shows are more important than ever for artists as they get the bulk of their income from touring. Even while live music is booming like never before, hardworking club artists are most impacted as tour costs rise and fluctuate – particularly as they aim to keep their ticket prices affordable for fans.

On the Road Again is a true collaboration that draws on insights from Nelson's years on the road as well as feedback from touring artists, their teams and venue operators to help support day to day life on tour. All benefits from On the Road Again are being provided directly from the venue's existing earnings, with no increases to consumers.

For more information on the program and a list of participating venues, visit roadagain.live.




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