Avenged Sevenfold use Barbie dolls to drive home message of "Mattel" in new music video

After a series of teases featuring various Mattel toys earlier this week, Avenged Sevenfold have unveiled the official music video for "Mattel".  

Directed by Zoe Katz, the video, matching the song's lyrics, features a surreal and artificial Barbie world where everything appears normal on the surface, but there's a sense of emptiness and meaninglessness beneath it all, culminating in a feeling of being trapped in a kind of hellish existence.

The track itself the featured on their latest studio album, "Life Is But A Dream..."