Blog•November 10, 2015 7:55 PM ET
Official press release:
The winners of Food Networks' Cupcake Wars are at it again. This time, owners and creators, Jeremy and Nicole Braddock are bringing their award winning Hardcore Sweet cupcakes, baked goods and custom ordered cakes to Manchester, CT. with a grand opening celebration on Friday, November 13th.
Located right inside the Shoppes at Buckland Hills Mall in Manchester (near JC Penney and Yankee Candle), Hardcore Sweet felt the need to bring the hardcore sweetness to this area of Connecticut to service customers there locally and continue to spread the word about their brand.
"We chose Manchester because we wanted to be in a different section of the state. We will have about 15 flavors daily to choose from that will be our staples at this mall location, and then we will run specials and seasonal flavors monthly that will rotate." states co-owner, Jeremy Braddock.
With roots in the Hardcore/Punk scene, Jeremy and Nicole created a business model that started with their home kitchen, one cupcake truck and enthusiasm to create delectable treats with this genre of music in mind. With over 115 flavors and counting, they have developed the most incredibly tasting cupcake, no matter which one you try.
"Our roots will always start from the Hardcore/Punk scene, and I think a lot of our following knows us from that. We had to show some Hardcore Pride by honoring some of our favorite bands (and flavors) by putting them on the Manchester menu. Some include: Hatebreed (Peanut Butter Perseverance), Madball Mounds, Gorilla Biscuits (Vegan Banana and Peanut Butter), Clobbering Lime (for Sick of it All)."
The Manchester location will give fans of Hardcore Sweet along with new discoverers a local outlet to get their fix, but a chance to also plan creative options for their own events. Ranging from weddings, events, parties, and corporate functions, these can be catered or have the vehicles visit on-site.
"We see this as a great location to market our truck and caboose, and have people think of us for their next big corporate event or wedding. We are still a fairly new business, and we are lucky enough to keep growing and getting offered to do some great events. We like to think outside the box, and we want to be memorable for everyone that walks through the mall. Hardcore Sweet is Crazy to Classy, we do it all. We are beyond cupcakes."
To learn more about Hardcore Sweet visit their website at www.hardcoresweetcupcakes.com or either location.